About Us

WHO WE ARE

We’re more than just a shop. Our belief is simple: women’s fashion should be a reflection of her unique spirit — expressive, fashionable, and undeniably fun! It’s our mission to inspire you to embrace this vision in our store, offering on-trend, high-quality items designed to endure many seasons to come, sourced from uniquely curated brands across Canada and the globe.

WHAT TO EXPECT

While the lanes may be gone, the alley lives on! Our welcoming environment boasts expert stylists who are passionate about wardrobing and dedicated to helping you refresh or completely overhaul your wardrobe, one item at a time. We love what we do, and that passion shines through in everything we touch. Whether you prefer to visit us in person or shop online, we’re here to make your fashion journey a delightful and inspiring experience.

WHY BEYOND THE ALLEY?

We are located in the walkable, shoppable, friendliest home to some of the best boutiques, shops, and women’s fashion in Winnipeg – Academy Road. Our name – Beyond The Alley – pays homage to the historic Uptown Lanes bowling alley, a Winnipeg landmark that existed in our space for almost 60 years.

About Leslie

Simply put, Leslie’s career has been all about women’s fashion. After years of working with both national and international brands, she retired to relax…

Just kidding! Leslie’s “retirement” lasted all of a few months before the she got the itch to create a retail space all her own. Now, that’s where you can find her almost any day of the week – greeting customers both familiar and new. Her favourite thing? When she can tell a try-on makes you feel like a million bucks. And if she isn’t in the store – chances are she’s off to market, searching for more of those fun and modern styles you’re going to love.

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