About Us

WHO WE ARE

We’re not just another shop – we firmly believe that women’s fashion (and everyday life) should be whatever SHE wants it to be - empowering, expressive, and just plain fun! We have made it our mission to help you find exactly that in our store - with on (or ahead of!) trend, high quality, elevated items that are designed to last for many seasons to come – with uniquely curated collections and brands from Canada and around the world.

WHY BEYOND THE ALLEY?

We are located in the walkable, shoppable, friendliest home to some of the best boutiques, shops, and women’s fashion in Winnipeg – Academy Road. Our name – Beyond The Alley – pays homage to the historic Uptown Lanes bowling alley, a Winnipeg landmark that existed in our space for almost 60 years.

WHAT TO EXPECT

While the lanes may be gone, the alley lives on! When you step through our doors, our team of stylists will be there to help you find the perfect new items that we know you’re going to feel amazing in. We can’t wait to shop with you!

PERSONAL SHOPPING

Whether you’re looking to refresh your wardrobe, add to it, or you’re looking for trusted advice to change up your look – we’re here for you! Contact us to set up a personal shopping experience with a dedicated 1:1 visit with one of our in-store stylists.

CONTACT US

PRIVATE SHOPPING PARTIES & EVENTS

What’s more fun than a night out with some friends? SHOPPING with friends! Contact us to arrange a time where you can enjoy Beyond The Alley all to yourselves. Subscribe to our emails below to get on the invite list for exclusive events we host through the year–seasonal launches, fashion shows, special offers, and so much more!

About Leslie

Simply put, Leslie’s career has been all about women’s fashion. After years of working with both national and international brands, she retired to relax…

Just kidding! Leslie’s “retirement” lasted all of a few months before the she got the itch to create a retail space all her own. Now, that’s where you can find her almost any day of the week – greeting customers both familiar and new. Her favourite thing? When she can tell a try-on makes you feel like a million bucks. And if she isn’t in the store – chances are she’s off to market, searching for more of those fun and modern styles you’re going to love.

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